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THE TRUTH ABOUT MULT-LEVEL MARKETING PROGRAMS

Multi-level marketing is a fancy name currently being used by some companies in an effort to do two things:

The first objective is to move products from their warehouses, thus increase their sales volume. The second objective is to recruit "an army" of commission-only sales people.

Make no mistake about it! After you've stripped all the hoopla away from these "super money making opportunities", the bottom line remains the same, you make money from commissions allowed from the sale of products.

Generally speaking, very few people have any "real" sales experience, and thus, if offered the opportunity to take a job as a commission-only sales person, they'd run from it like the devil.

At the same time, most commission-only sales positions are "direct selling" opportunities. And, the definition of direct selling begins with an explanation of what a door-to-door sales person does.

Don't get me wrong. A lot of personal fortunes have been amassed by commission-only sales people. For sure, when you attempt to sell by mail, you're almost always involved in commission selling and direct selling.

What I'm saying is that most people are "duped" into joining multi-level marketing programs without understanding that it is commission sales and at least a form of door-to-door selling.

Worse than "duping" you into joining their programs...many so-called multi-level marketing companies subtly encourage you to break the law, and run the risk of huge monetary fines, long terms in prison,or both! This is done by at least, "interring" that if you will find a number of people to duplicate what you're doing, and in turn encourage each to enroll to keep the system going, everybody will get rich!

Not so, my friend. That's a "Ponzi Scheme," and if you don't really understand what a Ponzi Scheme is allow me a moment to explain. Such a scheme is any kind of money-making opportunity where you get paid by recruiting, enlisting, or soliciting other people to follow your lead and continue a chain of events. In other words, you'll be paid a commission from the people you recruit (1) from the people they recruit (2) from people they recruit (3) and into infinity.

This is the "secret impact that most multi-level marketing companies use to induce you to buy into their program. Such practices are illegal, and subject to federal laws which could destroy you. So called, bi-level marketing plans are the same thing, as chain letters, and people helping people clubs. They're based upon the Ponzi Schemes. If you have any doubts, take your money-making opportunity and sit down with your local postmaster and discuss its legally.

These things are illegal because if as in a dream world - they really worked, by the time one person has attained level number five,he would have "signed" everybody on the face of the earth with only the first two levels receiving any of the money. There would be nobody left for the third, fourth and fifth levels to sell to.

Multi-level marketing companies get around the law by stating within their by-laws that it is strictly forbidden to promote or attempt to sell the program by mail. Then, when the postal inspectors come calling on the little guy, the MLM company says "He did it, we don't do such things, here, look at our by-laws."

The bottom line is as old as the hills; you can do anything you want- legal or illegal - so long as you don't get caught - but when you do get caught,, you'd better be prepared to pay the price.

Besides the terrible mess multi-level marketing has gotten a lot of normally law-abiding and moral people into, it has "foisted" upon these people personality changes that many of them do not like.

To make any money selling a product or service on a commission-only basis, you have to have the ability to sell like the proverbial "used car salesman" Its all hard sell, and more often than not, involves "forcing" the prospect to buy whether its good for him or not.

Anyone who has ever attempted to succeed in commission sales, knows that it takes a product in great demand - a great deal of sales calls, advertising and persistence, and a little bit of failure and a tremendous amount of "total business moxie" to make any money at it.

There's nothing wrong with commission selling - and if you're good at it, you can make a lot of money in this kind of selling.. But remember that multi-level marketing is commission selling, the way "distributors" are recruited is very illegal,, with the authorities closing down more MLM companies everyday - and it takes a special kind of person, with the right kind of personality to succeed at it.


HOW TO CHOOSE A WINING MULTI-LEVEL PROGRAM

The idea of using a multi-level marketing program to produce extra income - to attain financial freedom - has taken North America by storm! More and more people from north to south and from east to west are looking around, and attempting to find a real winner.

The problem is, multi-level marketing companies are sprouting up all over the place,, there's just too many of them to keep up with, for the average extra-income opportunity seeker. This makes the choice of the best one or ones to "hook up with" a frustrating and time consuming process. Before you "hook up with" any multi-level company, we advise you run thru this check list

THINK ABOUT THE PRODUCT. Is it a product that you would use regularly and freely recommend to your friends? Is it lower priced, more convenient to use than similar products available elsewhere, particularly at the stores in your area? And finally, what about delivery - how much of a time interval is involved from when your customer orders until he receives the product?

FIND OUT AS MUCH ABOUT THE OPERATION AS YOU POSSIBLY CAN. Beware of chain letters, pyramid schemes, and exorbitant claims relative to distributor profits. Be sure to find out exactly what you'll be getting in return for your initial sign up fee. Make sure the company provides you with professional sales aid materials, and that they're reasonably priced.

Many MLM companies rake in tremendous profits just selling brochures and/or other sales literature. Check with your local printing outlets and determine your actual cost.

Find out about the companies financial backing and corporate officers. Are they "pushing" this program as an extra-income project of their own, or are they in it as full time professional sales people? Be sure to understand/know how the company keeps tract of all incoming orders and when, as well as how you'll be paid.

In essence, before deciding to become involved with multi-level marketing company and expect to make a profit, its is essential that you understand:

IT IS A SELLING PROPOSITION. YOU MAY BE REQUIRED TO DO AT LEAST SOME FACE-TO-FACE SELLING - AND IT WILL REQUIRE A LOT OF YOUR TIME.

You must have a product line that appeals to most people. In other words, information or program/help that will enable people to fulfill their basic wants such as becoming rich!

Selling vitamins, wrinkle creams, even food, will NOT fulfill those needs because of the intense competition... But, appealing to those people who are already selling a product with a sales improvement or training program can make you rich.

In addition to understanding what's involved, and a product line that most people want, and will buy from you, you need assistance

  • instructions and help in not only selling the product or products, but in how to find new customers on an ongoing basis.

Once you've decided to try your hand at multi-level marketing, and you've become affiliated with a company that has a product line you feel will appeal to most people, and you have your advertising/sales material, the next thing is to determine how YOU want to sell it. Will you be selling door-to-door, via home parties, public seminars, by mail, or a combination of all of these methods?

Remember, the amount of time you spend in actually trying to sell the product will determine the amount of money you make. The more presentations or sales calls you make, the more money you're going to make.

BUT UNLESS YOU MAKE THOSE SALES CALLS, YOU WON'T BE MAKING ANY MONEY.

It's up to you to decide just how much time you'll spend with your extra-income producing project.

Picking a winning multi-level company can be exasperating because there are so many to choose from, but the ordeal can be a lot more profitable if you'll just ask yourself the question we've outlined for you in this report.


COMPANIES OFFERING DIRECT SALES AND NETWORK MARKETING OPPORTUNITIES

  1. Avon Products, 9 W 57th St.,New York, NY 10019. (Beauty and personal care products).
  2. Discovery Toys, 2530 Arnold Dr.,#400, Martinez, Ca 94553. (Educational books, games and toys).

  3. First Fitness Intl Inc.,15944 Midway Rd.,Dallas TX 75244. (beauty and health related products).

  4. For You Inc.,4235 Main St.,P.O. Box 1216, Loris, SC 29569. (Personal care products)

  5. Usborne Books At Home, 10302 E 55th Pl.,Tulsa, OK 74146 (children's books).

  6. Herbalife, P.O. Box 80210, Los Angeles, CA 90301 (Health related/skin and hair products).

  7. L'Arome, 456 Lakeshore Pkwy, Rockhill, SC 29730 (Skin-care/health related products/fragrances).

  8. Light Force, 1115 Thompson Ave.,#5, Santa Cruz, CA 95062. (Nutritional products).

  9. Melaleuca Inc.,3910 S Yellowstone, Idaho Falls, ID 83402. (Nutritional/personal and home care products).

  10. The NANCI Corp.,7633 E 63rd Pl.,Tulsa, OK 74133. (Nutritional Supplements)

  11. Noevir Inc.,1095 Se Main St.,Irvine, CA 92714. (Personal care products).

  12. NonPerre, 4879 E La Palma Ave.,#206, Aneheim Hills, CA 92807 (Nutritional supplements, skin/body/hair products).

  13. NuSkin International, 1 Provo Ctr, Provo, UT 84606.. (Cosmetics & health care products).

  14. Omnitrition, 1620 Rafe St.,#108, Carrollton, TX 75006. (Nutritional products).

  15. Oriflame Corp.,76 Treble Cove Rd., No Billerica, MA 01862. (Cosmetics, fragrances, skin care products)

  16. Rexall Showcase International, 600 N Andrews #401, Ft Lauderdale, FL 33309. (Nutritional products).

  17. United Dental Plan of America Inc.,535 Broadhollow Rd.,Melville, NY 11747. (Nutritional products).

  18. Viva America Marketing Inc.,1239 Victoria St.,Costa Mesa, CA 92627. (Beauty, health and vitamin products).

  19. We Care Distributors Inc.,10701 A South Commerce, Charlotte, NC 28273. (Skin and personal care products).

  20. The Fuller Brush Co.,3065 Center Green Dr.,Boulder, CO 80301. (Household cleaning products).

  21. Rexair, 3221 W Big Bear Rd.,#200, Troy, MI 48084. (Vacuum cleaners).

  22. Financial Success Institute, P.O. Box 1106, Cary, NC 27512. (Personal financial/improvement products and services).

  23. Personal Wealth Systems, 8535-25 Bay Meadows Rd.,Jacksonville, FL 32256. (Financial & personal development products)

  24. Amway Corp.,7575 Fulton St East, Ada, MI 49355. (Cosemetics and skin care products).

  1. Mary Kay Cosmetics, 8787 Stemmons Frwy.,Dallas, TX 75247. (Cosmetics and skin care products).

27 Nature's Sunshine Products, 75 E 1700 S Provo, UT 94605. (Herbs, vitamins and personal care products).

  1. SASCO< 2300 Valley View Ln.,#230, Farmers Branch, TX 75234. (Cosmetics, skin and health related products).

  2. Artistic Impressions, 240 Cortland Ave.,Lombard, IL 60148. (Decorative art).

  3. Shaklee Corp.,444 Market St.,San Francisco, CA 94111. (Skin care/food/cleaning/nutritional products).

  4. Watkins, Inc.,150 Liverty St.,Winomna, MN 55987. (Food and health related products)

  5. House of Lloyd, Inc.,11901 Grandview Rd.,Grandview, MO 64030. (Kitchen related products, gifts, Christmas decorations).

  6. Golden Pride-Rawleigh, Inc.,1501 Northpoint Pkwy #100, W Palm Beach, FL 33407. (Health care/nutritional supplements/pet supplies).

  7. Enviro-Tech International, 6600 W Charleston #125, Las Vegas, NV 89102. (Water-free car wash/protective sealant)

  8. Natural World, Inc.,652 Glenbrook Rd.,Stamford, CT 07096. (Household/personal products-enviroment friendly).

  9. Jeunique International, Inc.,19501 E Walnut Dr.,City of Industry, CA 91749. (Cosmetics/nutritional products/lingerie).

* Some companies listed in this report may have changed their addresses or discontinued. Always write "ADDRESS CORRECTION REQUESTED" on your envelope. Each name and address is accurate at the time listing when to press. (1993 VM. Published by RMH).


HOW TO PARLAY ANY MULTI-LEVEL PROGRAM INTO REAL RICHES

Multi-level companies abound by the thousands. A great many well-known economists are predicting this form of selling to become the prevailing method of selling by the turn of the century.

A lot of people have joined multi-level marketing programs and have made a fortune from their efforts. Anybody with just a smattering of ambition and energy can still join up and attain financial freedom.

However, unless you know what you're doing and how to do it, you'll probably never make much more than your expense.

First off, be sure of the MLM company you hook up with - make sure it's all it claims to be, and that it will not only make regular payments to you, but that it will ship the merchandise to your customers and is going to be around for years to come.

Secondly, be sure that the product you're promoting has a mass appeal - does it sell itself and will people stand in line to buy it? A lot of well-meaning advertising written advises you to select a product, devise a selling plan and then to work your plan - but, this will only put you into the shoes of an Eight-Days-A-Week Sales person.

The one product that sells itself, and for which people the world over will stand in line for, is "How-To Information" that explains to people wanting to get rich, how to get rich.

Thirdly make sure the program you decide upon can be adapted to sales by mail. Believe me, selling by mail is the least expensive and most efficient method of selling there is.

Look at all the ads in the trade papers and magazines. All those trying to sell multi-level programs - what are they missing? Can you adopt your program to "have to have: advertising?

Amway could go with direct mail circular starting out with something like: Get paid for cleaning your home!

Yuruka Foods could go with a circular like: Receive a 25 cent rebate for every dollar you spend on food!

What I'm advocating is that you make a direct mail circular to pull in new prospects. We've used such a circular for 3 different MLM programs. We sent out 10,000 circulars asking for $2 for further details of our program, and in each instance, we pulled in more than 4,000 first line distributors.

Get yourself a mailing list of 10,000 or more opportunity seekers; make up an advertising circular that whets the appetite of the recipients, then get these circulars into the mail. When the orders for more information come in, send them a sales letter along with your program join-up brochure.

You can have thousands of these brochures printed and mailed to everyone in your area - even to names from the phone book.. Or to people all across the country. But to be really effective and bring back a profit for you, you should have a complete mailing package.

In other words, your MLM Advertising Circular asking for $2 in exchange for further information about the best MLM Program yet devised can be your door opener - then, you should include other things that should also interest the prospect. In other words, not just a single sheet of paper.

Our own direct mail package usually includes our current MLM Advertising Circular, then our current special of the month: sometimes mailing lists at greatly reduced prices or a special book and then a listing of our How-To Informational Reports.

We figure that with this direct mail packages, if they - the recipient - doesn't want one thing, he'll want the other. In a great many cases, we get orders for the whole package which sometimes runs for several hundred dollars. The thing is, we've been very successful with this mailing package, most of the time pulling in better than 10% orders per thousand packages mailed out. And, our MLM conversion rate - people who send in $2 for further information on our MLM Program and then end up joining the program under our sponsorship has been running better than 30 percent!

How To Parlay Any Multi-Level Program Into Real Riches. Start with a good product (How To Make A Real Profit With A Current Sapretime Project). Make up a direct mail advertising circular, send it out to everybody in the country with a complete direct mail package; and you'll be home free! I know I've done it with three different Multi-Level Programs!



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Last Updated on January 29, 2000
A Richard Foxworth Publication
Copyright © 1997 all rights reserved!


Disclaimer And Product Information - The text documents contained herein and found on InfoCentral.com were compiled from different sources, representing many different viewpoints. There are no warranties expressed, and no claims of content Accuracy or other leagal issues implied. The information is "as-is".