Money Making Reports
Business Start-Up Fact Finder Manual
Introduction
America is coming home to work. Home-based offices are becoming the wave of the future.
Tens of thousands of workers are opting for this way of life, a life in which they can
make their own hours, commute to work in seconds, make their own choices and become their
own bosses.
For many the home office is becoming the location for a full-time job and the primary
source of income. For others it is a part-time venture. Many start on a part-time basis
and grow their business into a full-time operation.
Current figures available indicate that during 1991 the percentage of self-employed
working from home jumped by almost 6% to approximately 12 million. While working at home
has an almost irresistible appeal to many, and many have some big misconceptions of what
it is like, here is some very useful information that can help you get started
successfully.
Legalities of Working at Home
Zoning
Before setting up your new business it would be advisable to check on the legal status
of your business. You need to check zoning laws for your community which may dictate if
you can legally operate a business from home. We realize that many businesses never check
on zoning for their home-based business and chances that they ever get into difficulties
with the law are probably pretty slim. If there are no changes in structure and you do not
have customers and or employees enter your home, regulations will tend to be far more
easy. Laws and regulations change from community to community, but the following 5 factors
will generally be regulated items:
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Separate business and private entrances.
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Square footage of the home which is taken up by commercial space.
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Employees working in the home.
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Certain occupations such as jewlry or clothing
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Storage of commercial goods, especially any hazardous materials.
Here is an important suggestion: keep relations with your neighbors on a friendly
basis. Your neighbors will soon become aware that you are working at home. Some may even
be envious, and yes, unfortunately zoning authorities will generall become aware of home
office zoning infractions through a "friendly neighbor".
Business License
Most cities or counties require businesses to be licensed. Some home-operated
businesses, however, are not required to have a business license. Check with your local
City or County Clerks Office to obtain regulations for your locality.
D.B.A. Registration
If you are using your own name as your business name it will notneed to be registered,
but if you use any other name, or even your abbreviated name, almost all localities
require that you register the name. This is called a fictitiousname registration or D.B.A.
"Doing Business As" registration. If your name is:
Randy M Jones and youu name your business Randy Jones or Randy M Jones Enterprise you
will not have to register it, but if you call it: RMJ Enterprises you will generally have
to register the name.
Most states have a name search bureau which is a part of the state government. You will
generally be able to call this office to see if a given name has already been registered
to someone else in the state. This is important to do, or it could be costly later. If you
give your business a name which is already registered to anoher company, the other company
may demand, and even take legal action to make sure you comply, that you cease to use the
name.
Your Company as a Legal Entity
Businesses are most commonly set-up as one of the following entities:
The Sole Proprietorship
Incorporation
Partnership
Most new businesses choose the Sole Proprietorship. It is the least complicated. It
requires no paperwork. The proprietor you, or you and your spouse as the owner, or owners,
are taxed for all net profit from your business. You add the income of the business to
other income, or deduct the business loss from other income. Your tax adviser can give you
specific information.
The disadavantage of the Sole Proprietorship is that as the owner you can be held fully
liable in a lawsuit. An incorporation, on the other hand, will give you some protection.
In this case the "INC" rather than you is the legal business entity. If you are starting a
business that tends to have liability exposure the corporation may be the way to go. In
this and other legal questions, only your attorney can give you competent legal advice.
Partnerships are generally chosen when unrelated individuals own a business. A
partnership should be set up by an attorney, or all kinds of problems can develop
later.
Designing Your Work-space
First, you must determine how much space you need. Chances are what you may initially
think is quite large may be crowed or not enough space. While many businesses are started
from a corner of the bedroom or kitchen, if the space is available it wouldbe far better
idea to take a spare area of the house and convert it it into your office. There may be
space in the basement, garage, or a spare bedroom. Having a separate space is more
efficient and will make for maximum efficiency. It is also psychologically important. You
do not want home activities to interfere with your business, or vice versa.
Friends and family will need to be told politely firmly that business hours mean
business and dropping in, or calling to chit chat is not acceptable. Psychologists suggest
that you work "from" home not just in your home. There is a danger of becoming isolated.
Inasmuch as time allows, participate in seminars and local business activities and
organizations.
Financial Planning
It is said and also my own personal experience that owners of new businesses never have
enough time or money. The majority of small businesses which do not succeed will fail
because they are not properly financed. n your financial planning carefully review all
required start-up expenses as well as on-going expenses before revenue will be generated.
Estimate your profit margins and all fixed and controlled expenses. Almost all
entrepreneurs will tend to be much more optimistic about their estimate of the financial
performance of a business taken what is necessarily realistic. There are always unforseen
expenses.
It is a good idea to only invest in absolutely necessary expenses. This applies to
furnishings, supplies and all equipment. Computer equipment in recent years has become
outdated within a short period of time. So, if what you acquire will serve you well for
2-3 years will be able to upgrade your equipment later on. Your empasis should be on
conserving capital. As your business develops, unexpected hurdles will come along and
periods of low revenue. Your capital will make it possible to keep your business operating
during these times.
Why Should You Have A Business Plan?
While writing a business plan can be made into a highly sophisticated undertaking
especially by large coporations, its easy to do when done for a new or small owner
operated-business. Essentially, you will be committing your plan to paper. As you do so
your thought will become more formal and concrete and this will tremendously assist you in
the development of your business. If you are considering to obtain financing for your new
business either through a bank or the SBA, a formal business plan will be a necessity.
Home-operated businesses will have a much more difficult time in obtaining financing.
Don't Forget Uncle Sam
As in all undertakings of life from birth to death and beyond, the IRS will be there to
watch over you. Almost all small, home-based businesses will start out as "Sole
Proprietorship." This legal status is best for ease of handling and for tax benefits. Your
net business income or loss becomes an addition or deduction to other income ddeclare at
the end of the year. Careful record-keeping of all business revenue and expenses is a
must. Keep a separate business checking amount for your business. Do not intermingle
business and personal expenses. Other special tax benefits and regulations apply to
home-operated businesses. You should obtain professional advise from your tax adviser.
Free Publications available:
"Record-Keeping For A Small Business" IRS publication 583. Call the IRS
1-800-829-3676.
"Business Use Of Your Home" can also be obtained free from the IRS.
"Tax Guide For Small Business" is an annual IRS publication #334. It is also free.
Insurance
One disadvantage of being self-employed is not having health and disabilty insurance.
You may also need liability insurance. Your homeowners insurance covers your belongings in
your home, but itmay not cover all business inventory and equipment. Check with your
insurance agent to make sure you have the right coverage.
Factors that will Determine Your Success
Do Your Homework
The more you know about your business, the better your chances of success. Attend
seminars and join trade associations. Read books and trade publications. If you do not
have a business background a business introductory class at a local college would be
advisable.
Planning is Key to Your Success
You and your family's future and livelihood is at stake. So your decision and planning
to start a business are very serious matter. Establish a long range plan which encompasses
your business and financial plans. You should obtain legal or financial advice from an
attorney or accountant before committing to nay long range or major financial
transactions. Agreements with suppliers or customers shoul;d be put into writing.
You Must Wear Many Hats
Small business owners over time can become experts on a variety of subjects. At the
start the most important aspect is the mind-set. Your communication to the rest of the
world through all available means will determine your success. here is an
abbreviatedmarketing check list:
Telephone equipment
Promotional Material
Advertising (Don't forge the Yellow Pages)
Stationery
Direct Mail
Membership in Organizations
Direct Sales
Invest in Good Equipment
The right equipment will make your work easier and your business more efficient. To
conserve cash used equipment should also be considered.
So What Are Your Chances
The better you think they are the better they generally are, and don't forget that
among thousands of others:
Apple Computer, Domino's Pizza, and Walt Disney all started as home-based
businesses.
Resources/Associations
There is a great deal of expert advice and resource material available to you. Much of
it is free of charge. A variety of literature is avilable, both excellent books on all
business subjects and various magazines. Your local Chamber of Commerce often sponsors
classes. Banks can give you advice, or can be used as a sounding board. Local schools
offer a variety of classes of interest to business owners. Don't forget the Public
Library. Last, but not least, don't forget the U.S. Government.
SBA (small Business Administration) offers a range of services such as loans, financial
consulting, computer and technical consulting services and a variety of publications.
Check your local telephone pages, or contact:
Small Business Administration
1441 L Street NW
Washington, DC 20416
(202) 659-6000
United States Chamber of Commerce provides literature, telephone referrals and other
services to small businesses. Contact your local Chamber of Commerce or:
United States Chambers of Commerce
1615 H Street NW
Washington, DC 20062
(202) 659-6000
Internal Revenue Service offers a variety of services which includes workshops, films
and publications to clarify tax matters for small businesses. Contact your local IRs
office or:
Education Branch, Taxpayer Service Division
IRS, Department of the Treasury
1111 Constitution Ave.,NW
Washington, DC 20274
1-800-424-1040
Better Business Bureau (BBB) The BBB can be an important ally in checking on potential
suppliers and other businesses. Check for telephone listing in the city where the company
you are checking on is located.
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